What To Expect From CBS' Q4 Earnings

CBS Corporation will report its Q4 and full year 2015 earnings on February 11th. We expect the company to benefit from a double-digit increase in Q4 broadcast ad spending.   CBS did well in 2015, with flat viewership and only a 5% decline in key demographic ratings compared to the prior year period. This is remarkable given the headwinds from the growth of digital video platforms, which has led to viewership declines on several networks. Looking at other broadcasting networks, Fox was down 15...